In today’s competitive market inventory is high and good buyers are few and far between. As a seller you must be able to reach as many potential Cape Coral buyers in the shortest amount of time to be able to compete with all these foreclosures and short sales. Yard signs and newspapers just do not do it anymore. With a yard sign you may get that lucky buyer driving by. You may also have an ad in the Sunday newspaper where a reader happens to see your tiny ad in a 200 page newspaper with no pictures and hope for the best.
The simple advertising strategies in Cape Coral and surrounding areas no longer work but there is an easy solution, “the internet”. The internet provides us with some of the most valuable tools available to ANYONE in the real estate industry. Exposure of your home for sale instantly to 6 billion plus people. We have the knowledge and experience to properly market your Cape Coral real estate listing across the internet for maximum exposure.
It all starts with the PICTURES of your home. You can have the most beautiful home with gorgeous views, swimming pool, granite counter tops, customs closets, and marble floors but without GREAT pictures you are just another house for sale. The pictures of your home should be focused on the main selling points such as kitchen, master bath, master bedroom, and spacious living room. They must be well lit and taken with a high megapixel camera. Be picky with your photos and do not be afraid to ask your agent to change out the ones you do not like. This is your first impression to the world, make it a good one. We live in Florida with sunshine 350 days a year so there are no excuses for dark boring pictures.
Next you will have your home entered into the Fort Myers or Cape Coral MLS (Multiple Listing Service) with a well thought out description featuring just enough to intrigue a potential buyer into seeing the property or calling to ask for more information. Too much information gives the buyer no reason to call. The MLS will provide your listing exposure to all of the other real estate agents and their buyers in the area. Next is one of the most important tools that we have available, a great “syndication” program. The syndication will send out your home listing to 100’s of nationally recognized websites with millions of viewers each day. (See why the pictures are so important?). Maybe you have heard of a few, Realtor, Zillow, Trulia, Facebook, Twitter, Google, Yahoo, Bing, Homegain, Craigslist, Homes, New York Times, and hundreds more. The goal is to be on EVERY SINGLE website that buyers would search for Cape Coral homes.
Now that you are on every website we can think of, you need to have great call to actions in your listing to entice the buyers to click for more information. “If you build it they will come” does not apply to real estate listings in Southwest Florida any longer. Virtual tours, E-flyers, printable flyers, share buttons and sign up forms, are a few helpful tools that lead buyers into making the next move, CONTACTING the agent! These interactive tools are critical to the success of the marketing campaign for your Cape Coral house.
Here at Florida Future Realty Inc, we have developed a wide variety of online tools made available to all of our agents which helps accomplish this massive worldwide exposure campaign. Our highly trained web developers and agents will custom build you a single page website like THIS ONE with a maximum rate of buyer lead capture. A wonderful virtual tour that will create even more interest than your pictures and has proven to increase visitors by 20%. The first week your home is listed you will want to let everyone you know that it is for sale, send them a custom made JUST LISTED eflyer via email, share it on your Facebook wall and have us share it on Facebook and Twitter with our 1000’s of followers. Have a smartphone with a QR reader? Then scan the barcode below and see what happens.
This will bring up and save your home listing on anyone’s IPHONE or ANDROID phone. These QR codes will be placed on almost every piece of advertising across the internet we do.
As if you wouldn’t have enough exposure with everything we have listed above give us a call for a COMPLETE marketing plan explaining how we will sell your home in a reasonable amount of time at the highest price the market will allow. Our number is 239-542-8521 and there is an agent available Monday thru Friday 9:00 am till 5:00 pm. or
Email us at firstname.lastname@example.org
See how we are different than the rest with the most aggressive Marketing plan in the United States.
FLORIDA FUTURE REALTY INC