Cape Coral real estate SOLD


Have a SOLD sign in your sw Fl homes front yard

Did your listing agreement for your Cape Coral or Ft. Myers property expire last week? Do you still need help to sell your property?


I ask because today I received several phone calls & emails from Fort Myers & Cape Coral homeowners asking for help. For one reason or another some homes are not selling while others are selling quickly and at a fair price. There is a good reason your home did not sell and I am sure you want to know why!


Yesterday I had a gentleman call me and ask if I could sell his home for him. He has had it listed for 6 months and only 2 showings. After about 30 minutes we hung up and agreed to meet tomorrow for coffee and discuss his options. Naturally I started researching the property and found why it had not sold almost instantly. The problem was not price


This is a lovely home in a gated community on a golf course. The agent only had 4 photos of the Golf Course property. They used the photos from our property appraiser’s website. This consists of one front photo (with a truck in the driveway & garage door opened) and an aerial photo showing the roof. Two photos of the living room with the television on and him sitting in the chair drinking a glass of Iced Tea. Are you kidding me? And the agent probably said they don’t know why it didn’t sell. Well I do! To top that off there were about 2 lines of description in the MLS. Basically, “Look, here is a Golf Course house for sale, you wanna buy it?”.  I’m guessing that this property can NOT be found on any real estate search websites either( I checked and it is not). It is truly sad. The seller should have known about this. The listing agent should have known better.


Why didn’t they try everything to sell your property? Did they think they’d get the buyer themselves & didn’t want to ‘share’ their commission? Did they just not know any better? OR Were they just lazy?


The good news for this seller is that he found us. We specialize in getting properties sold. I don’t take listings just to increase my inventory. I take listings to SELL them.  We help traditional sellers compete with the bank owned and short sale listings. Your house must STAND OUT.


We also handle bank owned and short sale listings in Cape Coral and Ft. Myers. Sometimes short sales take a little longer to sell but we still market them just as well as any other listing! We use multiple photos, a great description, video, national advertising, virtual tours, and many other online marketing tools we have developed! How could you not? And how could you not expect your agent to at least take multiple photos? Some real estate websites even allow up to 20-30 photos per listing. Think of the possibilities. Most MLSs allow for at least 20 photos. We make use of those available spots.


BUYERS WANT TO SEE PHOTOS – AND LOTS OF THEM. Buyers often even ask me to exclude any listings that do not have multiple photos. There are just too many ‘unknowns’ for them to deal with. Over 90% of buyers begin their search for a new home online. This means that YOUR LISTING must look appealing to them. The internet may not ‘sell’ your house but it will get it on their ‘list’ of prospective properties to view.  Video tours are also important. This will weed out the tire kickers and get INTERESTED buyers through the door.


Finally, if you have not checked to see how your listing appears in the local MLS or on national & international websites PLEASE go check. If your agent is not doing their best to show your house in the best light then let them know. Give them the opportunity to FIX it or hire a new real estate agent.


And most importantly, if you have property that you need to sell in Cape Coral or Ft. Myers, Florida please give me a call. We will give you the REAL market value of your home & market your property to its full potential.


Your time is valuable and selling your house is important to you. It shouldn’t be something you have to stress about after you hire a real estate professional! That’s OUR responsibility!


What do they say about employers? They should HIRE SLOW & FIRE FAST….so should YOU. Do your research! Ask Questions! Call us! 239-542-8521





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Susan Milner
Florida Future Realty Inc.

Cape Coral real estate statistics

Have you started thinking about your goals for 2012? If buying a home is one of your top ten we have gathered some of our area market statistics from 2011 to help you in making a plan to achieve your dream of home ownership.  If you are on the fence about buying, I am here to tell you that prices are rising.  Last year the average single family home sold for 130,990. This year it has risen to 149,417.  That is more that a 14% increase, and to top it off 97.7% of those homes were sold in 30 days or less.  Still waiting to see if the market has hit bottom?

Thinking of selling? Now more than ever is a great time to spruce up your digs and get it listed.  Our super busy selling season is here.   We are clearing out inventory at a great pace here in Cape Coral FL, don’t miss out on your opportunity; buying or selling we are here to help. Luxury, waterfront, golf course, short sales, and distressed, we want to help you start out your 2012 with the sale or purchase of a home here in SW Florida.  Please don’t hesitate to call we look forward to hearing from you!

Happy Holidays,

The Florida Future Realty Team



Cape Coral House

Florida Future Realty Seller Marketing Plan

Florida Future Realty, Inc.’s Marketing Plan is Different! Here are
some of the reasons why (contact us for a more in depth list)

  • FREE CCMA (Confidential Comparable Market Analysis)
  • Electronic lockbox showing who views your home & when
  • Constant Feedback on showings!
  • Thousands of BUYERS are searching our websites every week!
  • Also listed on & many other sites for
    maximum exposure!
  • Reverse prospecting to other agents
  • Virtual Walk through Tours * are up and running the very next day you list
  • Editorial style ads to attract buyers!
  • Image style ads to attract buyers!

Whether you’re planning to sell your home in the next few months or just studying up for that eventuality, there’s no time like the present to prepare. If buying a house seems complicated, selling involves even more responsibilities and expenses. We can handle all of the details for you by providing you with our full service marketing plan. For more
information contact us today!

The market is shifting so when hiring an agent make sure you hire one who will work for you to net you the most profit, within your preferred time frame with the least amount of stress to you. Those are all goals of ours. Not all agents are created equal, don’t be fooled, contact Florida Future Realty, Inc. today for a free, no-obligation in home or at office consultation.

We look forward to working with you!

Yours in Success,

Florida Future Realty, Inc Team!

(239) 542-8521 Office Line

Or complete the form below to be contacted right away:

Cape Coral House